Xin chào, tôi là Simon
Hi, I'm Simon
Здравствуйте, я саймон
Hi, I'm Simon
Xin chào, tôi là Simon
Hi, I'm Simon
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UX Designer & Researcher

Crafting intuitive digital experiences through research, design, and cross-cultural understanding. Based in West Lafayette, studying at Purdue University.

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Works

Featured projects spanning UX design, web development, and cross-cultural research— each crafted with intention and attention to detail.

01

Purdue OUR Redesign

JJ Sadler, Purdue University | January 2025 – May 2025

Led the prototyping process from low- to high-fidelity designs, developing comprehensive research and testing protocols. Applied research insights to improve the Purdue OUR website, recommending feature changes to enhance overall user experience.

UX Research Prototyping Figma User Testing
02

Dr. J. Peter Moore Portfolio

Web Design & Development | August 2025 – Present

Designed and developed a comprehensive digital portfolio featuring interactive elements, multimedia content, and seamless navigation. Created an engaging platform to showcase academic work, letterpress projects, and literary publications.

Web Design HTML/CSS UI Design Content Strategy
03

PrintBay Platform

UX/UI Design | May 2025 – August 2025

Sole designer for PrintBay's website, creating comprehensive user flows, wireframes, and high-fidelity prototypes. Developed an intuitive interface that streamlined the user experience for print services.

UX/UI Design Figma Wireframing User Flows
04

Chekhov Cross-Cultural Research

Literary & Cultural Research | September 2025 – Present

Comparative analysis of Anton Chekhov's works across Eastern and Western literatures, examining Russian originals and Vietnamese adaptations. Exploring narrative techniques, cultural reflections, and the evolution of Chekhovian realism across cultures.

Research Comparative Literature Cultural Studies Analysis
View All Works

About Me

I'm a UX Designer and researcher pursuing a dual degree in UX Design and Political Science at Purdue University, with minors in Russian, Anthropology, and Management. My work bridges cultural understanding with technical execution, creating digital experiences that resonate across boundaries.

My interdisciplinary background allows me to approach design challenges with a unique lens—combining user research methodologies, linguistic insights, and cultural awareness to create solutions that are both aesthetically compelling and functionally robust.

Currently, I'm designing digital portfolios, researching literary influences across cultures, and prototyping solutions that enhance user experience in academic and commercial settings.

Design & Prototyping

  • Figma
  • Adobe XD
  • Adobe Illustrator
  • Adobe Photoshop
  • CAD
  • Canva

Development

  • HTML/CSS
  • C++
  • R Programming
  • VSC
  • Unity

Languages

  • English (Native)
  • Vietnamese
  • Russian

Research

  • User Research
  • Literature Review
  • Data Analysis
  • Comparative Studies
  • Usability Testing
More About Me

Experience

Website Designer

Dr. J. Peter Moore | August 2025 – Present

  • Designed, coded, and launched a fully hosted digital portfolio showcasing seminar courses, letterpress projects, and small-press publications
  • Translated print and literary content into an interactive online format with multimedia elements highlighting student works and special-edition books

UX/UI Designer

PrintBay | May 2025 – August 2025

  • Designed sketches and wireframes to develop a high-fidelity interactive prototype using Figma
  • Sole UX/UI designer responsible for creating user flows, interface elements, and content layout for PrintBay's dedicated website

Undergraduate Research Assistant

Prof. Olga Lyanda-Geller, Purdue University | September 2025 – Present

  • Researched Anton Chekhov's influence on 20th-century Eastern and Western literatures through comparative literature and cultural studies
  • Analyzed Chekhov's works in Russian alongside Vietnamese adaptations to explore cultural and historical reflections

Research Assistant

Dr. Lori Czerwionka, Purdue University | September 2024 – July 2025

  • Reviewed 13,000 articles through title and abstract screening, and conducted in-depth analysis of 30 full-text articles
  • Collaborated with interdisciplinary research team to organize, code, and support data analysis of pedagogical approaches

Student Office Staff

Hawkins Hall | September 2024 – Present

  • Managed day-to-day operations in residence halls, providing friendly and tactful service to residents
  • Ensured proper check-in/check-out procedures, maintained equipment, and safeguarded hall property

Let's Connect

I'm always interested in collaborating on innovative projects, discussing design challenges, or exploring opportunities in UX research and design. Let's create something meaningful together.