Hi, I'm Simon
Xin chào, tôi là Simon
Здравствуйте, я саймон
Hi, I'm Simon
Xin chào, tôi là Simon
Здравствуйте, я саймон

UX Designer & Researcher

Creating intuitive digital experiences focusing on clarity, usability, and complex systems.

Based in West Lafayette, currently studying at Purdue University.

"One should aim not at being possible to understand, but at being impossible to misunderstand."

— Quintilian
View My Work Learn More

Featured Works

01

Portfolio Design

A client-centered web design and development project focused on creating a simple, expressive portfolio for an academic practitioner. The site prioritizes personal voice and process over rigid structure, translating artistic practice into a clean digital space through iterative design, client feedback, and live-coded implementation.

User Research HTML/CSS UI Design Web Development Figma
View Project →
 Portfolio Preview
02

PrintBay Studio

A student-centered website redesign for PrintBay Studio at Purdue University, repositioning the studio as the primary entry point for engagement. The project clarifies outdated terminology, restructures content around student discovery, and translates the studio’s hands-on print culture into a clear digital experience while working within institutional branding constraints.

UX/UI Design Figma Wireframing User Flows Design Systems
View Project →
PrintBay Studio
03

Purdue OUR Website Pathway

A UX research and design project for the Purdue Office of Undergraduate Research, focused on turning a printed research pathway into a guided, multi-entry web experience. The case study redefines starting points, clarifies navigation, and surfaces tools like OURConnect, funding, and conferences around real student journeys.

UX Research Information Architecture Interaction Design User Flows
View Project →
Purdue OUR Website Pathway
View All Works

Let's Create Something Meaningful

Get In Touch